With the release of its newly developed quarterly e-newsletter, the Louise Kreher Forest Ecology Preserve announces it has begun a branding campaign through which it will also be known as the Kreher Preserve and Nature Center (KPNC). The new shortened name was adopted to better illustrate the expanding scope of the preserve’s community and outreach programming. An outreach program of Auburn University’s School of Forestry and Wildlife Sciences, the property continues to operate officially using the name it has carried since its donation to the university in 1993, but additional use of the new moniker signals the growth in programming made available on the grounds.
“This interchangeable use of the Kreher Preserve and Nature Center ‘sub-brand’ more accurately describes the management and public use of the property as green space and the breadth of the educational resources provided there,” said Dr. B. Graeme Lockaby, the school’s interim dean and McClure professor.
Jennifer Lolley, preserve outreach administrator, concurred, noting that its identity as both a “preserve” and “nature center” speaks fully to the facility’s scope of programming. “We want the community to understand it is welcomed to enjoy all that the preserve offers, and we feel this change will help to achieve that goal,” she said.
In conjunction with the name change, the nature center commissioned the graphic design firm, The Creative Wing, to produce new graphics and redesign of the informational brochure as the centerpiece of the organization’s rebranding campaign. The new “informal” logo depicts a deer, bird, pinecone and human head against a palette of green shades often found in nature. These images are meant to convey the essence of the nature center’s values to serve as green space for the community, conserve and protect the plants and wildlife found there, as well as to provide educational opportunities for residents, students, and children. This concept continues with a new tagline created by School of Forestry and Wildlife Sciences Natural Resources Management students, “Where Leisure Meets Learning.”
The newly adopted branding will continue to unfold with professionally designed signage, updated web graphics, and printed collateral materials. Moving into 2015, the nature center’s website will also receive an update and redesign to enhance its appearance and functionality with new graphics, an interactive calendar and streamlined navigation. Finally, to help area residents and visitors easily find information about the nature center, efforts are underway to link all of its web identities including, Trip Advisor (listed as the #2 destination for Things to Do in Auburn), Google, Yelp, You Tube, and Facebook. Staff and leadership feel this comprehensive rebranding effort will communicate the quality and professionalism of the nature center’s programming and operations; underscoring its value as an important resource for environmental education and green space for the East Central Alabama region.
For more information about the rebranding campaign please email firstname.lastname@example.org or call staff members, Jennifer Lolley at 334-707-6512 or Jamie Anderson at 334-703-2953.
The KPNC brochure was provided with support by the Auburn Opelika Tourism Bureau. Download a copy of the Kreher Preserve & Nature Center brochure.