The Louise Kreher Forest Ecology Preserve (FEP) recently completed a successful membership drive, recruiting 78 new members (nearly 25% of its overall membership) and exceeding the organization’s goal of signing 50 new members during the 6-week campaign.
“We are extremely proud of the results of our 2013 membership drive, and we thank everyone for their participation and hard work to make this drive a success,” said FEP Outreach Administrator, Jennifer Lolley.
The FEP’s multi-faceted marketing and community awareness campaign sought to encourage area residents to explore the Auburn preserve and nature center. With its theme of discovery and learning; the membership drive conveyed its message to, “Join us at the Preserve, it’s yours to discover!”
The Preserve has become an important resource in the area for the study and enjoyment of nature and is dependent on grants and private donations for its operations. Recognizing the value of the Preserve and the need for community-wide support, the campaign reached out to residents of Lee County and surrounding areas in an effort to increase the Preserve’s membership base.
The Louise Kreher Forest Ecology Preserve was established in 1993 by a gift of land from Louise Kreher Turner and Frank Allen Turner. It covers 120 acres and features five miles of hiking trails, an outdoor amphitheater and a pavilion. The preserve, including the nature playground, is open daily to the public at no charge. Community and youth environmental education programs are regularly scheduled.
For more information about the Forest Ecology Preserve, go to auburn.edu/preserve.
Contacts: Jennifer Lolley, Louise Kreher Forest Ecology Preserve, (334) 844-8091, (firstname.lastname@example.org) or Jessica Nelson, School of Forestry and Wildlife Sciences, (334) 844-9248, (email@example.com)